So you stated a blog recently or some time ago and are no interested in what sort of return you may elicit. The website sales is complex, most reasons people pay brokers is due to a lack of knowledge or contacts to elicit a high dollar sale. That being said
NameConnect is a brokerage that handles a wide array of websites from eCommerce to adsense sites but most interesting to us is the blogosphere. Most blogs come from tender love and care, as such quality websites are derived and the highest probability of return. Let’s explore what you need to keep in mind when gauging the market and looking for top dollar in the market.
First off you need to gauge whether or not you have a blog of interest and value, what’s difficult for us is unlike the Real Estate industry where barrier to entry is the actual purchase of at least property the Internet and blogosphere have virtually no barrier to entry whatsoever. Blog owners need to do their research and in order to elicit a reasonable sale show value and unfortunately for some of you this is done through one thing: past revenue and historical traffic. Naturally there are many perks to owning a blog with a large following but generally speaking most buyers are going to want to see this information.
Next would be understanding where to market your website, in this you have several options:
- Approaching companies – While companies can give you the best return finding interested companies can be akin to a need in a haystack.
- Auctions – While this may bring you an acceptable return it only brings you the highest bidder AT THAT TIME. It’s only logical that of all the buyers out there someone is willing to pay more than what the highest bidder at the auction is willing to pay.
- Forums – Again, you are going based on who is seeing this thread at that given time.
- Brokers – I am most likely one sided since I am a broker but if I own a house and I am not in the domain industry than I want attract someone with more knowledge than myself. This person has the relationships, the understanding of monetization and finger on the pulse of the market.
I would recommend to those looking at any of these approaches to arm yourselves, even when using a blog broker such as myself knowledge is power, look at recent sales of similar websites, look at the overall market and how active it is, what venue those sales were derived from and who the major players in your marketing might be.
In the end I always recommend consulting people with more experience, you can start by contacting us at 703-763-4800 or emailing into the homepage of this website.Your blog broker awaits!