The ICM, the operator of the .xxx domain ending, recently posted a press release regarding Search.xxx – the first and only Adult content search engine. The ICM has plans to us the search engine’s stats in an effort to grow sales of .xxx domain names and registrations. The ICM plans to facilitate this growth by permitting potential buyers to research the type of data and information that users are searching for on the Search.xxx search engine. This new functionality will help .xxx domainers develop quality content and target their niche more specifically.
The search engine has been live for around two weeks, and it is already seeing unprecedented search stats. To date, over 10,000,000 searches have been completed on the Search.xxx search engine.
Stuart Lawley, ICM Registry’s CEO, said the following:
“This should allow members of the community to make educated choices in the relative value of many of the names and will allow us to increase the health of the .XXX ecosystem with a new wave of quality-developed sites.
There has been a dramatic increase in activity from our registrants in terms of wishing to get sites listed in the engine, a clamor for exact match keyword domains and questions about how to feature more prominently in Search.xxx.”
Later on today, ICM Registry plans to unveil new features and functionality to enhance the Search.xxx search engine user experience.
The upgrades will give users additional options to specify their searches to videos, still images, DVDs and adult stores, making the search to find specific content quicker and efficient.
PapaJohns.com and the Importance of Registering Typos for Branded Domains
A recent story covering PapaJohns.com and a popular domain typo that the company failed to register demonstrates the importance registering several variations of branded domain names. The domain typo PappaJohns.com receives between 6,000 to 15,000 visitors each month, most of whom are looking for PapaJohns.com, the national Pizza company‘s real homepage.
The domain is currently parked at Sendori, and type in traffic to PappaJohns.com is redirected to either a PPC Lander or of all places the Pizza Hut website, PizzaHut.com, perhaps Papa Johns’ number one competitor.
PappaJohns.com was first registered back in April 2000. That equals12 years of lost traffic, or nearly 100,000 lost visitors in a single year. Perhaps this does not affect a large chain like Papa Johns, but a surely a smaller company could not afford to lose such an enormous amount of traffic and sales.
Tourism Ireland Acquires Ireland.com
The Irish Times has recently reported that Tourism Ireland has purchased the domain name Ireland.com. The domain’s value is an estimated €495,000, or with the current exchange rate, that amounts to approximately $642,065 USD.
The Irish Times is still listed as Ireland.com’s registrant, but that will surely change in the coming weeks. The Irish Times registered the domain back in 2001 and has remained the sole owner since that time. Tourism Ireland reportedly has plans to roll-out a new website for Ireland’s tourism industry later this year. At this moment, Tourism Ireland hosts its online portal at the website TourismIreland.com. The website‘s aim and tagline is “marketing the island of Ireland overseas,” and acquiring the country’s exact match geodomain will help it do just that.