The internet can be lucrative if you know what to do. Google’s Pay Per Click (PPC) is one of the most popular advertising revenue models in cyberspace. Thousands of people all over the world use it everyday to generate an income for themselves. If you follow this article and the few basic rules gives in it, you can be someone making money online very soon! So what is Google’s pay per click and how does it make money? Read on.
- It is important that you understand how Google’s Pay Per Click works. An advertiser pays Google to put in ads in its search engine results or on websites which Google has collaborations with. Website owners have to sign up with Google to have ads put up on their sites. When visitors click on the ads in the site, the money which the advertiser has paid is split up between Google and the website owner. Though the amount Google gets for this whole operation is not something they are willing to reveal in the near future, it is obvious that it gets more of a share than the website owner.
- If you have a website, monetize it. If not, create one which can be monetized. Monetizing a website means making a site capable of earning money through the Google Pay Per Click advertising module. For this, a website that is going to draw in lots of visitors and one which has ample space for Google to put in ads is required. For instance, a website dealing with phones is a good place to put in ads for cell phone companies and manufacturers. To find out which kind of topics draw lots of people, researching on keywords that people search frequently on the internet is a good idea. Also, websites which are about telling people how to make money are bestsellers.
- The next step is to set up a Google Adsense account. You can do so easily for free. Adsense is what will let goggle put ads on your site and pay you when visitors click on them. It is important that you tell Google details about yourself and your website and also how you would like the ads to be placed. For this, there are various options to choose from as to the color, text, borders, etc. of the ads Google can place on your website.
- It is a good idea to start popularizing your website to ensure more and more visitors drop in. Targeted traffic is a good thing. When you have targeted traffic in your site, it means that a lot of people interested in specific things are coming in. This also means that they are more likely to click on ads on your site.
- Making serious money using Google’s Pay Per Click may take time and effort on your side. But with a little patience there is no doubt that you can make a favorable income every month from Google.